UTS:Housing, the student accommodation organisation within the University of Technology Sydney holds an Annual Dinner to celebrate campus life, student accomplishments and the atmosphere of living on campus. In 2015 the UTS Residences’ Annual Dinner was themed around Alice in Wonderland.
I was tasked with developing the event branding with items like posters, menus, social media material, motion graphics pieces, including the title sequence presented on a massive 10m by 2m screen in the venue.
Using bright colours, silhouettes, swirls and vector images, I attempted to bring the whimsical, bright nature of the Disney animation of ‘Alice in Wonderland’ to life in my works whilst giving a formal and sophisticated look to the evening’s promotion.
UTS Housing Annual Dinner 2015
UTS Exposure Branding
UTS Exposure (now UTS Photography Society) is the student photography society at UTS, in the short history that it has had, over 7 hears, it had not been re-branded from it’s original clip-art style design. For the 2014 re-launch of the club it was decided to completely rebrand and create a new, more professional, identity for the club as not only would it be a social club but also provide professional photography sevices for events and photoshoots.
In 2015 the club underwent a smaller scale rebranding replacing the official name of ‘Exposure’ with ‘Photo Soc’. Overall the brand remained of the same visual aesthetic with a few minor refinements.
When developing the brand we decided to employ simple, subtle photographic references within the logo and the branding. The current logo combines the symbols of crop marks and frames to surround the logo and employs the ‘x’ or focus point symbol, whilst also referencing the ‘Exposure’ sound to form the smaller identifying mark for the club.
In terms of colour the yellow, black and white colour scheme is inspired from the previous branding of the club and from the photographic community (Nikon).
We aim to inform the audience of what Shopfront is and its significance to the community. We aim to highlight its 20 year extensive history and at the same time intrigue the audience to gain more participation and understanding of the program.
As directed by the brief, we plan on creating a promotional animation with shorter cuts for social media. In addition, we are interested in exploring a comprehensive communication guideline for social media and web presence, with possible print supplementary elements.
Using the flat vector approach of the organisation’s branding, the colours utilised by their logo we developed a friendly and approachable animation to help express the programs, beliefs and key message of UTS:Shopfront.
In addition to the 3 minute ‘lego piece’ animation we also developed an extensive communications guideline on how to approach different audiences, how to communicate online via different platforms and how to visually present the organisation in print, online and through icons.
A heartfelt interpretation of the concept of 'love and loss' in music video format to the song 'Nightcall' by London Grammar. Developed as part of a university task.
Nightcall - Music Video
Loose Lips Sink Ships
In an extensive research and development task set by a university assessment I developed a research blog which covered the gathering of research, discoveries and refinement of direction over the course of 6 weeks. Then finally produced an event & campaign proposal to educate young adults on the dangers of posting too much personal information online and how this information can be exploited by known and unknown parties.
1984 Title Sequence
As part of a university assessment I was tasked with developing a fictional title sequence for a movie based off a book. The book I chose was the famous 1984 by George Orwell. The title sequence I developed was based on the metaphor of the digital glitch representing the torn and 'virus' filled society featured in the novel, that virus being Big Brother. Big Brother is also referenced throughout with the 'surveillance' style shots and constant flickering of the iris.
1984 Title Sequence
UTS:Housing Mobile App Promotion
Promotional Animation to announce the release of the UTS:Housing Mobile App. The app will allow residents to access important features such as maintenance forms, pay their fees, make friends and organise events.
UTS Housing Mobile App - Coming soon!
TEDxTheRocks is a non for profit event based in the local historic community known as 'The Rocks' in the heart of Sydney, Australia. The event encourages the spread of ideas and new approaches to daily life by hosting well known speakers in the local community. The event is an independently organised TED event based off the well known TED format. TED is an international conference run yearly in Northern America.
My role in this project was to develop the branding and promotional material for the growth of the organisation and the promotion of several small events as well as the development of the website.
Red Cross Society
The Australian Red Cross has a program known as the 'Young Humanitarians' which is a number of clubs or societies run in various universities across Australia. They encourage volunteering, a desire for change and to engage with the community. They are Red Cross volunteers, members, supporters and staff. Young Humanitarians are actively involved at every level of Red Cross and across all of the service and program areas.
The UTS Red Cross Young Humanitarian Society is a key example of this program, running blood donation drives, volunteering opportunities, first aid workshops and more. As Creative Director of the society I was required to help improve the branding and image of the club throughout UTS.
True Stories Event Branding
As part of a university assessment I was tasked to create a series of promotional materials including a poster, flyer, press ad and a set of business cards to promote an event of our own making. For me I chose to create an event around the idea of celebrating Australia Day through the telling of well known Australian stories through proper research and accurate presentations.
The concept behind the branding was to show, via the overlay of colours and various fonts, how there are many layers behind the traditional Australian stories; with each having their own take, differences and bias. The hope for this event was to see through and tell the correct stories based on known facts, recorded data and first person accounts.
Fearless Book Trailer
As part of a university assessment I was tasked with developing a short 30 second animation to promote the imminent release of the final book in a trilogy targeted at teenage girls from the publishers; Bloomsbury. The brief required me to develop both a 30 second and 15 second trailer that explores the plot line of the book without giving away too much detail whilst celebrating the prequels to the final instalment.
The aesthetics I chose to employ for this project is a culmination of live action footage displayed in black and white overlaid with orange light from flames representative of 'skate' or hell in the book.
The animation opens with the swoosh of a pair of wings signifying the capture of the main character and reflecting the concept of the book. The three characters in the animation are representative of the three main characters of the book, Ebony, Luca and Nathaneal.