BRIEF
UTS Exposure (now UTS Photography Society) is the student
photography society at UTS, in the short history that it has had,
over 7 hears, it had not been re-branded from it’s original
clip-art style design. For the 2014 re-launch of the club it was
decided to completely rebrand and create a new, more professional,
identity for the club as not only would it be a social club but also
provide professional photography sevices for events and photoshoots.
In 2015 the club underwent a smaller scale rebranding replacing the
official name of ‘Exposure’ with ‘Photo Soc’. Overall the brand
remained of the same visual aesthetic with a few minor refinements.
DESIGN APPROACH
When developing the brand we decided to employ simple, subtle
photographic references within the logo and the branding.
The current logo combines the symbols of crop marks and frames
to surround the logo and employs the ‘x’ or focus point symbol,
whilst also referencing the ‘Exposure’ sound to form the smaller
identifying mark for the club.
In terms of colour the yellow, black and white colour scheme is
inspired from the previous branding of the club and from the
photographic community (Nikon).